February 25, 2008
What churches can learn from restaurants…
So, it’s been forever since I’ve posted. I’m going to try to get back into this…
On the last two date nights with my wife, we went to dinner at two different chain restaurants here in Newport News/Hampton. Last month, when we went for my birthday, we were seated quite promptly and given our menus to look over and told that someone would be right with us. Great! Well, we sat, and we sat, while a good half-dozen wait staff passed us by. We sat there for a good ten to fifteen minutes before anyone finally spoke to us, much less took our order. It seemed there was a breakdown between the hostess and the waitstaff. As I sat there waiting with my wife, I thought to myself, churches could learn much from restaurants like this.
Lesson #1: The hand-off.The restaurant was decorated very nicely, the seating arrangement was great, ambience was good, and I was even looking forward to a nice, tasty meal. But no one talked to us for the longest time after the hostess/greeter! How often do we do this in church? Sure, our ushers are wonderful and will help visitors find a seat, give them a bulletin, etc. Then eventually someone within the congregation might greet these new folks before the service starts, but in plenty of churches, maybe not. Thus our visitors are left to do nothing until worship starts except stare at the menu/bulletin and glance around at other people, wondering if someone will at least speak to them, much less inquire about them personally.
In “Deepening Your Effectiveness” by Dan Glover and Claudia Lavy, they talk about the importance of the handoff. What if we trained our ushers/greeters to intentionally hand off a visitor to a regular attender/member of their affinity? For example, a young mom walks in with kids. Our main usher is in his seventies; I don’t think she would have much in common with him right off the bat. But if he walked her over and introduced her to one of our young mothers, then our visitor right away has found someone who can help her find the nursery, assuage her fears about leaving her kids in an unknown place (because the member’s kids are there too! Bonus! The visiting kids have playmates!) and let her know about what ministries the church might offer with young parents. Otherwise, our visitor might find a seat in the middle of older couples, who can be just as friendly as can be, but if those are the only people who she sees, and who greet her, she might be left staring at the menu, wondering if this is really the place for her.
Churches can look great, and can even be known for delivering on what they promise. But part of that first impression can make even more of an impact simply by a great hand off, where within ten minutes of walking in the door, a meaningful relationship has a chance to start.
This is long enough… I’ll post part 2 soon!